KKBOX is the largest music streaming service in Taiwan, boasting the most comprehensive collection of Mandarin Chinese songs. The KKBOX award stands out as the most recognizable accolade in the realm of pop music in Asia.
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Whenever, Music Matters
This year, the 'Whenever, Music Matters' concept reintroduces the intimate relationship between music and life. Reinforcing this idea, KKBOX is more than just a streaming service; it captures the moments of every encounter the audience has with music.
【 Annual Visual design 】
KKBOX award became the portal to diverse styles of music. Leveraging the letter 'K' in KKBOX, we evoke various imaginations, shapes, and colors. By employing distinctive hand-drawn styles and diverse shapes of musical elements, we aim to represent the myriad lives and emotions music introduces.
Beginning with the letter 'K' and continuously 'unboxing,' we develop key visual designs, promotional billboards, and motion designs for social media to express the diversity inherent in the music.
【 Graphic design appliance 】
The top 100 signers major billboard
The campaign was announced at MRT Zhongxiao Fuxing Station to introduce the audience by showcasing the billboard, encouraging them to listen to the music and learn about the new project.
The invitation for the top 100 signers
【 Motion design plan for Social media 】
Block Studio X JL | Website design
100 signers, 100 songs, 10000+ stories
Together, JL and Block Studio design an interactive website experience and content creation. With the concept of '100 Melody and 100 Lifestyle,' they aim to invite fans to express their feelings about the music. Using the online platform, they seek to enhance the interaction between KKBOX, singers, and fans.
MixCode x JL | Assisting visual design and Packaging design for the award
MixCode was involved in motion design and the creation of interactive stickers on the website from the beginning. Collaborating with JL, MixCode played a key role in developing the visual design for this year’s top-listed signer. Their work was visible at the award ceremony, applying visual design on giveaway gift packaging with the 'K' element and extending the visual concept to every aspect of the campaign.
Credit List
創意企劃統籌 Creative Planning and Coordination：JL DESIGN
創意概念 Creative Concept：JL DESIGN x MixCode Studio x Block Studio
年度主視覺設計 Key Visual Design：JL DESIGN
視覺系統 Visual System：JL DESIGN x MixCode Studio
網站設計 Website Design：Block Studio x JL DESIGN
典禮主視覺影像設計 Ceremony Package Design：MixCode Studio
JL DESIGN
創意總監 Creative Director：蔡卓翰 Johan Tsai
專案總監 Head of Project Management：蔡佳穎 Chia Ying Tsai
創意企劃&文案 Producer：陳品聿 Carol Chen
專案管理 Project Management：洪怡君 Anne Hung、鄭怡瑄 Berry Cheng
美術指導 Art Director：洪湘茹 Hsiang Ju Hung
主視覺設計 Key Visual Design：洪湘茹 Hsiang Ju Hung、黃筱晴 Sunni Huang
平面應用物設計 Application Design：洪湘茹 Hsiang Ju Hung、黃筱晴 Sunni Huang、蔡瑋廷 Abby Tsai
主視覺動態應用設計 Key Visual Motion Design：王芳俊 Fang Chun Wang
場刊設計 Brochure Design：洪湘茹 Hsiang Ju Hung
